CALGARY – A new dating app that’s touting itself as a “classier Tinder” has come to Canada. It’s called Hinge, and 30-year-old CEO Justin Mc Leod said it’s more like meeting people at a “friend’s house party” than the random matching that goes on in many other apps in the marketplace.“It’s all friends of friends, and you’d have the same sort of information like a friend setting you up would have,” said Mc Leod.The company claims that by working with this smaller, limited pool of potential partners, it’s brought back an element of authenticity to the world of online dating."Hinge is all about bringing (online) dating back to reality," Director of Marketing Karen Fein told in a phone interview.The dating app is a lot like Tinder (surprise, surprise), but it gives females 24 hours to start a conversation with male matches — leaving the women in charge of initiating the first move.
“People don’t proactively think which friends of theirs can actually get together,” suggested Mc Leod.
In honour of the tech revolution in our love lives, here are the top 10 dating apps of 2016. Tinder Dating App We’d call Tinder the “original gangsta” of dating apps, but that’s not giving credit where credit is due.
After all, Tinder was originally just Grindr for straight people.
“Some people don’t feel comfortable actually doing the ‘setting up,’ which is why you meet close friends’ friends through a house party or dinner or something like that…where it just happens. users are between 23 and 36 years old, and Hinge says 99 per cent are college-educated.
Though they don’t disclose how many people are using Hinge, it secured million in funding from Shasta Ventures in December 2014, and has launched in more than 20 markets. Toronto is the first Canadian city where Hinge launched Thursday, and the company says the waitlist is growing four times faster than in its other international cities.