For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).
It is estimated that the industry is worth more than £2bn globally (2).
While dating behemoth Tinder goes from strength to strength with its ruthlessly aesthetic swiping system, many dating site users have grown weary of sifting through endless dubious candidates for any potential diamonds in the rough.
Christian Rudder, founder of Ok Cupid is unashamed to admit that running a dating site requires an element of trial and error, and that in the development stage “most ideas are bad”.
Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?
The industry has grown exponentially in many Western countries.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.New ideas and untried formats always come with their fair share of risk, with new U. sites having to brave a 99 percent failure rate in addition to stiff competition.However, there are still several identifiable demographics as yet relatively untapped by the mainstream dating market.When it comes to finding love, "there's a lid for every pot," as the saying goes.These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.